Mad About Racing

Jaguar Land Rover has announced a new Open Innovation strategy, to accelerate next-generation technology and sustainability to support its Modern Luxury vision for the business, its partners, and customers.   Open Innovation will drive collaborations with start-ups, scale-ups and like-minded external organisations on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain and sustainability.   As part of the new global  strategy , Jaguar Land Rover will launch a first-of-its kind innovation hub in the UK, in partnership with the corporate innovation platform and investor,  Plug and Play . In addition, t wo separate partnerships with  Cubo Itau   and  Firjan   will provide access  to  the vibrant Latin America n  start-up ecosystem.   The announcement is part of Jaguar Land Rover’s  Reimagine  strateg y: to be the creator of the world’s most desirable, luxury vehi...

Castrol POWER1 ULTIMATE, India’s premium engine oil brand for two-wheelers, is celebrating the adventurous and indomitable spirit of bikers with a new and catchy anthem. Sung by Benny Dayal, the anthem features featuring Bollywood actor, Tiger Shroff, who is also the brand ambassador for Castrol Power1 ULTIMATE.   Castrol co-created the anthem with Schbang using biking sights, sounds and footage shared by over 100 bikers, as part of an online contest. The ‘ULTIMATE’ biker’s anthem has been launched on Castrol Biking’s India digital channels including biking Instagram and YouTube. In addition, it is also available on popular music streaming platforms including Gaana and Spotify.   Biking culture is rapidly gaining popularity in India and is now a trending lifestyle for many young Indians seeking to fulfill their quest for travel and adventure. Castrol POWER1 ULTIMATE’s new bikers’ anthem is a celebration of every motorcyclist out there, who enjoys riding and feels one with the ...

New Range Rover Sport is preparing to break cover, with the third-generation model set to make its world premiere on 10 May 2022.   The global reveal will include a dramatic debut by the new luxury performance SUV, previewed by an exclusive set of images. The new model will continue the daring exploits of its predecessors by undertaking a unique challenge for its launch.   Range Rover Sport has previously completed a series of challenges, including a record-setting hill-climb at Pikes Peak, a first recorded crossing of the ‘Empty Quarter’ desert in the Arabian Peninsula and a first ascent of the 999 steps to Heaven’s Gate in China, in 2018.   New images provide a first look at its modernist interior.  Defined by its dynamic, cockpit-like driving position, architectural lightness and precise detailing, the interior of New Range Rover Sport is crafted from the finest materials and sets the tone for a truly engaging drive.   The most dynamic member of the Range Rov...

Ninety One Cycles, one of India’s fastest growing active lifestyle brands, has today launched KTM’s brand new offering in India, the Chicago Disc 271. Ninety One Cycles has an exclusive partnership with KTM bicycles in India.   Ninety One and KTM share a common vision of bringing in a revolution in one of India’s oldest mobility mediums – cycles, following an engineering-led, consumer-centric, disruptive approach. A well-engineered MTB Bike Chicago Disc 271 is equipped with sturdy and durable TL Compatible Rims, KTM Line Rizer 680 mm handlebar mainly designed for mountain biking and SCHWABLE 27.5” tires that will provide the much-needed grip to cyclists on any terrain. Apart from boasting of its world-class KTM line stem, the bike will be available in three frame sizes, catering to the comfort of a diverse audience range, weighing approximately 15 kgs.   Speaking on the launch,  Sachin Chopra, Co-Founder and CEO, Ninety One  said,  “Cycling in India is evolving ...

    TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally has reached a partnership agreement with PETRONAS, an alliance that will see the progressive energy company become the title partner of TVS Racing,  India’s first factory racing team.    Rebranded as PETRONAS TVS Racing Team, the outfit will don a new livery as part of the alliance effective this season. PETRONAS is also set to supply its high-performance engine oil, PETRONAS Sprinta to the team who will participate in road-racing, supercross, and rally formats of racing, including the Indian National Motorcycle Racing Championship (INMRC), Indian National Supercross Championship (INSC), and Indian National Rally Championship (INRC).    TVS Racing, a pioneer in building Motorsports in India since 1982 has been integral in growing the racing performance culture.  It has done so by creating multiple riding platforms for young enthusiasts to explore race perform...

    Welcoming customers to the birthplace of H’ness CB350 and CB350RS,  Honda Motorcycle and Scooter India  organized first of its kind customer appreciation event at their Global Resource Factory in Manesar (Haryana), “ Honda Homecoming Fest ” celebrating H’ness CB350’s first anniversary. Drawn from the legacy of Global Honda Homecoming event conducted in Kumamoto Factory (Japan), the event applauds the Homecoming of Honda’s iconic H’ness CB350 and CB350RS.   Conducted at HMSI’s Global Resource Factory in Manesar, the Honda Homecoming Fest received an overwhelming response from more than 2000 proud owners of CB350 series, registering on a specially designed online registration platform across India.   The group of 120 riders were given a special welcome by the HMSI’s management, dealers and other spectators at the venue as they thronged the premises on their H’ness CB350 and CB350RS.   Welcoming the riders on the event,  Mr. Atsushi Ogata, MD, Pr...

  India’s top live game streaming and esports platform Loco and NODWIN Gaming, one of the world’s leading gaming and esports companies have come together to launch the NODWIN Loco All Stars Invitational for a mega prize pool of 55 Lacs INR. The tournament will be for Battlegrounds Mobile India on 26, 27 & 28 April and Asphalt on 28 April in Delhi NCR. As an invitational, 16 BGMI teams and 4 Asphalt players have been invited who will play matches over the course of 3 days. The event will not be open for the audience to attend. Matches will be broadcast live exclusively on Loco in Hindi, English and Tamil.   “It makes me ecstatic to announce the first LAN tournament after a long wait of two years. With the easing of COVID19 restrictions globally, an in-person gathering of players gives us an opportunity to bring back the glory of LAN tournaments. Loco is a community-focused streaming platform that rose to prominence at a time when LAN events took a backseat and is one of the...

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, today announced an additional investment of £100 million in Norton Motorcycles, Britain's most iconic sporting motorcycle brand, which was acquired in April 2020.  Norton recently opened its new manufacturing facility in Solihull, West Midlands, building British bikes in England using traditional hand-crafted techniques with modern-day machinery for consistently high quality. “TVS Motor Company is excited to announce an investment of about £100 million in Norton Motorcycle, the iconic British brand we had acquired in 2020.  Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4 SV and 961 Commando.   A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place.  This investment will be towards electrification, cutting edge technology, world class vehic...

MIT World Peace University  (MIT-WPU) ’s Mechanical Engineering Department incubated Team Piranha Racing has created history at this year’s BAJA SAEINDIA 2022 event by securing second place overall.  Held at NATRAX, Pithampur from 5 th -10 th   April, the event saw the Pune-based team clear all the three phases - Preliminary Round, Virtual Round and Physical Round - of the competition. Participating in their 13 th  year, the 29-member team consisting of first to final year students were triumphant across a host of categories showcasing their mobility knowledge, including their understanding and experience of industrial design and engineering. Mrudula Joshi and Atharva Bhosale, the ace drivers of Piranha Racing shone for their team and endured a rigorous 4-hour drive to secure the third place across the tough durability endurance race thus showcasing the reliability of the ATV  (all terrain vehicle)  the students built. Under the guidance of Dr. Sachin Deshm...